Introductory Certificate in Marketing

Course Overview:

This course is for anyone over the age of 16 wishing to gain basic skills in Marketing. It is suitable for those working on the periphery of marketing and non-marketers with some marketing involvement.

Entry Requirements:

It is not necessary to have any previous experience or knowledge of Marketing to join this course.

Course Delivery:

The course aims to provide the building blocks from which a deeper and fuller appreciation of marketing can be developed and provides a perfect start for those interested in entering this increasingly important management sector. By the end of the course you will have an understanding of managing customer relationships and be able to communicate effectively with both internal and external customers using a variety of different needs.

Unit 1: What is Marketing?
Unit 2: Understanding Customer Relationships

Both units will have their own assessment and be as follows:

Unit 1: What is Marketing? - One hour online test
Unit 2: Understanding Customer Relationships - Assignment

Progression Opportunities:

Students who successfully complete this course can move onto the Professional Certificate in Marketing

Additional Information:

Additional costs include membership (£120*) and exams (£125*) payable directly to CIM.

*Approximate costs.

Contact:

Ray Butt on 01792 284000

No sessions were found for this course.All course details correct at time of publication.