Gower College Swansea has linked up with Admiral Insurance to launch the Young Enterprise (YE) Centre of Excellence.
The project involves around 120 students who will be encouraged to set up businesses, trade goods and services and enter competitions throughout the academic year.
In addition, they will be expected to undertake market research, sell to the public and keep their all-important finances in check.
The initiative is supported by Admiral Insurance, who will supply mentors to the young people as part of their Staff Development Programme and Corporate Social Responsibility policy.
“We will be the hub of Young Enterprise activity across the area,” says the college’s Enterprise Education Manager Sue Poole. “The support of Admiral is invaluable to our students and their role is key to developing the students’ determination, motivation and their entrepreneurial skills.”